Tie In Pro
Tie In Pro is a boutique licensing and promotional agency founded by Lisa Berlin Wright.
Tie In Pro specializes in creating strategic licensing and promotional partnerships for clients in industries such as entertainment, gaming, art/design and more. Current and former clients include Belinda Carlisle, Epic Rights (KISS, John Lennon, AC/DC), Atari, Fox, IMG, Sony Pictures Entertainment and Paramount Pictures.
Prior to Tie In Pro Lisa was the Senior Vice President Worldwide Promotions for Universal Studios, Consumer Products Group. She was responsible for the worldwide licensed promotional tie-ins for Universal theatrical and television releases such as Jurassic Park: The Lost World, Babe, How The Grinch Stole Christmas and many more.
Previous to Universal Studios she was Vice President of Promotions and Consumer Products at Spelling Entertainment, overseeing promotional and merchandise licensing activity for Spelling Entertainment properties including Beverly Hills, 90210 and Melrose Place.
Lisa teaches licensing as a visiting instructor at Cal-State University, Long Beach, CA. She is a graduate of New York University, Tisch School of the Arts as a University Honors Scholar and holds a Certificate in Social Media Marketing from Harvard University.
The Licensing Industry Merchandisers Association (LIMA) nominated Tie In Pro 10 times for the industry's Licensed Promotion of the Year.